Driving sales even when there are no customers in your store!
Endear is a tool that allows your sales staff to proactively drive sales simply by using their cellphones to communicate with their clients in a personalized way. Results for those using the app are an astounding 77 percent faster repurchase rate and a 30 percent higher lifetime customer value.
Did you know stores are idle for 40% of their opening hours?
As frustrating as an empty store can be, that doesn’t mean your sales staff can’t be actively creating strong relationships with their customers that result in more sales. An 18% increase in fact, by using Endear, according the Leigh Sevin, co-founder.
Endear is a tool that allows your sales staff to proactively drive sales simply by using their cellphones to communicate with their clients in a personalized way. Results for those using the app are an astounding 77 percent faster repurchase rate and a 30 percent higher lifetime customer value.
Listen as Sevin explains how to drive sales, even if there are no customers in your store!
Download a podcast transcript
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. Click here to subscribe in iTunes!
Now if you like what you hear, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Leigh Sevin, Co-founder
dor. Measure your traffic. Measure your success!
Understanding traffic patterns and conversion rates is a critical for retailers. Unfortunately, most don't start with the most basic benchmark - traffic counts.
Understanding traffic patterns and conversion rates is a critical for retailers. Unfortunately, most don't start with the most basic benchmark - traffic counts.
dor is, quite literally, a peel and stick sensor that accurately tracks your traffic so you can can better schedule staff, evaluate the effectiveness of marketing programs and most importantly, calculate your all-important sales conversion rate!
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. Click here to subscribe in iTunes!
Now if you like what you hear, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Patrick Leung, SMB Account Executive
Cyber Crimes -- they're not science fiction anymore!
When is comes to online vulnerabilities - cyber crimes, cyber blackmail, fraudulent money transfers - we all assume that as small businesses, we’re not at risk. Think again.
One of the reasons I love doing this podcast is because I learn so much with each guest and try to pass the information on to my listeners. In this particular episode, I was blown away!
When is comes to online vulnerabilities - cyber crimes, cyber blackmail, fraudulent money transfers - we all assume that as small businesses, we’re not at risk! Pay close attention as Anita talks about what signs to look for, where your risks lie and how to protect yourself against potential wrongdoings by existing and former employees.
This one is an eye-opener!
Anita Byer, President
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Aislelabs. The all-in-one marketing tool!
Aislelabs is an all-in-one platform that lets you use your public wi-fi to acquire customer demographics and purchasing patterns, then market to them more customers efficiently and effectively!
Aislelabs is an all-in-one platform that lets you use your public wi-fi to:
Obtain detailed shopper data and marketing consent as they connect to your in-store WiFi.
Drastically improve WiFi experience by enabling one-click connectivity, eliminating lengthy forms and antiquated login screens.
Let shoppers connect once to seamlessly use WiFi across all your stores both now and in future visits.
Learn visitor demographics such as age, gender, and interests in relation to their behavior.
Take action on data collected with the WiFi marketing solution to delight your shoppers and market to them in a personalized manner.
Aislelabs offers terrific value and marketing depth for small retail and restaurants!
Nima Ayat, Director of Sales
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Parkbench.com. Changing the game for local store advertising.
Parkbench.com brings together powerful online promotion that’s
hyper-local, effective and FREE!
You’re not going to want to miss this episode!
Parkbench.com provides hyper-local exposure for small business — all for free. Listen as co-founder Grant Findlay-Shirras takes you through the platform’s unique features, like the Reviewpon, that will help you acquire new customers, online
reviews and increase your search engine rankings!
To download a full transcript of the podcast click here.
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Storefront - the world’s largest marketplace for brands to connect with retail spaces
Pop ups are here to stay! And they’re not just for the big guys! Retail and restaurants of all sizes can utilize - and benefit from - the affordability and exposure of the pop up platform. Learn more from Stephanie Kidder, CMO of Storefront.
Pop ups are here to stay! And they’re not just for the big guys! Retail and restaurants of all sizes can utilize - and benefit from - the affordability and exposure of the pop up platform. Not to mention you can create your own internal pop up program to generate revenue and excitement.
Learn more from Stephanie Kidder, CMO of Storefront.
Click “Download” to listen
Links for marketing materials mentioned in the podcast.
The ultimate pop-up guide (for brands)
How to Succeed on Storefront (for space owners)
To download a full transcript of the podcast click here.
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eBay Always Open
Melissa Ojeda, communications manager at eBay talks about their new program, Always Open, which helps bridge the link between brick and mortar retailers and their online eBay stores.
Melissa Ojeda, communications manager at eBay talks about their new program, Always Open, which helps bridge the link between brick and mortar retailers and their online eBay stores. For those of you who have not tried eBay as a selling platform, listen up to learn how you can access 170 million active buyers around the world and take advantage of eBay’s automatic translation and currency conversion benefits.
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To learn more about the Always Open Program, click here.
To download a full transcript of the podcast click here.
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Pointy Podcast
Episode Three
Neil Redden of Pointy shows how a simple little plug-in device can get your products online with a simple scan — and bring more people into your store!
In this episode, we talk about an amazingly simple way to get your products online.
You don't have to engage in e-commerce or sell your products online to benefit from your products being online. Creating a strong digital presence is also about making it easy for people to find your store through online searches.
As people increasingly localize where they want to find a product, adding the “near me” or the “where can I buy” tag to their search, Pointy helps retailers capitalize on this growing trend - resulting in more foot traffic and ultimately, sales!
But even more amazing is you can tap into this power by simply scanning your products.
Listen to Neil Redden of Pointy explain the details.
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Click “Download” to listen
Neil Redden
Business Development, Pointy
To access the $150 Pointy discount and the $100 Google AdWords bonus mentioned in the podcast, click here.
For a full transcript of the podcast click here.
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Forge Podcast
Episode Two
Stacy Ferreira, Founder and CEO of Forge, talks about the app Inc. Magazine calls, “A genius, unconventional way to staff.
Finding - and keeping - good employees is one of the most taxing duties for small retail and restaurant owners. There isn't a retail store or restaurant owner I've met in the past couple of years who hasn't expressed concern about the difficulty they have hiring and retaining qualified employees. It’s a big challenge and one most small owners haven't been able to work around.
That’s why I'm so excited to bring to the show Stacey Ferreira, the founder and CEO of Forge, which, in one simple app, allows flexible scheduling, tracks employee attendance and accountable AND creates the opportunity to share qualified employees with your neighbors. It’s a win-win for everyone.
Click “Download” to listen
Stacey Ferreira, Founder and CEO
“A genius, unconventional way to staff.”
Inc. Magazine
BONUS
For a full transcript of the podcast and discount code click here.
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Mysteryshopme.com
Episode One
Ron Welty, Founder and Chief Client Officer of MysteryShopMe.com explains how to easily and affordably incorporate secret shopping as a management tool in your business.
Click “Download” to listen
Secret shopping is, perhaps, one of the most underutilized tools in retail. It provides an objective, third party evaluation of customer experience and can assist every shop and restaurant owner in fine tuning its concept.
Mysteryshopme.com provides a simple solution to begin your secret shop program. Just go online, fill out the form and even customize questions specific to your business – all for under $100. In just a week or so you’ll receive your report via email. It makes keeping up with your employee and service performance a breeze.
Join me and my guest, Ron Welty, Founder and Chief Client Officer of MysteryShopMe.com, to learn how to access category-specific secret shops for your store online - easily and affordably.
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BONUS
For a sample questionnaire, a full transcript of the podcast and the code for a discount to purchase mysteryshopme.com shops, click here.
