The daily routine of running a small retail store or restaurant can lead owners into to a serious rut where the flow of ideas just stop! That can be pretty scary place because new ideas are the heartbeat of small business. It's always a good idea to learn how to recognize when you're stuck and have a plan to get the juices flowing again.
There are four important questions that every small retail or restaurant owner should have the answers to. They are about understanding the essence of your business and your relationship with it. While I won’t call them magic questions, their answers will certainly bring clarity to your business and life and that’s an amazing gift!
According to a recent article in Retail Dive the purchase of private label merchandise soared in 2017 and more large retailers are going to follow suit in 2018.
The reason for the interest is purely financial…the margins are better!
So is private label merchandise an option for smaller stores? The answer is yes! Whether its something as simple as customer T-shirts to branded candles, your store has the option of carrying branded products that give customers a reason to patronize your store and put more money in the til!.
Here are some essential tips for getting started with your own private label products.
Is private labeling a practical option for independent retailers?
Ever dream of starring in your own home shopping network show? Talkshoplive can make that happen! This brand new platform allows you set up your own show and sell merchandise -- for free! (A fee is added to each purchase and paid by the buyer.)
Use your star power and the power of social media to easily expand exposure for your unique products outside of your four walls.
Here's a link to learn more.
March 29th is National Mom and Pop Business Owners Day. Here are a few tips for celebrating you and your business!
Are you targeting GenY, those born between 1980 and the turn of the century? This article offers some great tips on how to successfully use email marketing to engage this customer. Click here.
Indie bookstores are making a comeback, even as Amazon is hurting sales and the big chains are closing around them. Read about how some local bookstores are creating niches that build loyalty. It's great advice for almost every type of retail business. Read more.
By now you've heard that Toys R Us is closing its doors. Have you thought about what opportunities this situation presents for your store? Perhaps you can extend your product mix to include toys/games/gifts that sync well with your business? I know so many of you are having trouble hiring quality staff. Perhaps you can recruit from a nearby Toys R Us. They anticipate laying off 30,000 people who are going to be looking for their next gig. Take a minute to think about your store and see if this closing can open new doors for you.
Ready to transform your business easily and quickly? Take advantage of this limited time offer to get a FREE e-copy of my book, Growing Small. How To Manage, Market and Measure your way to retail success in just 90 days! Click here to get your copy today!
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One of the biggest advantages of owning a local business – is being a local business! There’s a beauty and charm about mom and pop enterprises that consumers crave. Plus, the shop local movement has gained such momentum in the past few years, people are now making a conscious decision to seek out local mom and pops.
So take advantage of your stature and prepare for a successful celebration of National Mom and Pop Business Owners Day. Here are seven tips for owning the day!
1. Start posting photos (and videos!) of yourself on social media. Identify yourself as the owner and give your posts a conversational tone. If it’s a family business, be sure to include everyone in the project. Let people know that you are not just trying to sell them something; let them know you’re vested in the community!
2. Redo the “About Us” page on your website by beefing up your back story. Include family photos and your history within your community. People love to hear multi-generation stories and sentimental tales of how you got the original idea for your business from your grandmother.
3. Create a prominent sign for inside your store, “Proud to be a locally-owned business.” You can even add the organizations you support. Then use the tag wherever you can: on receipts, in your newsletter, on your website – even on your price tags.
4. Identify a local community organization and create a partnership. It can be a school, a charity or other non-profit serving your community. As part of the Mom and Pop Business Owners Day celebration, hold a fundraiser (it can even be virtual on social media), host an event, or promote them through your newsletter or blog. Let customers know you are a contributing member of your community.
5. Pitch a story about your business to a local business or community blogger.
6. Hold a “Mom and Pop Business Owners Day” promotion, sale, event or giveaway. Invite your community partners, local influencers and guests to come celebrate ---you!
You've got a few weeks to plan so make it a great one. Let me know what you plan to do in the comments below.
Until next time remember,
You can do this!
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Did you know March 29th is National Mom and Pop Business Owners Day? Here are a few tips for shining the light on you and your business!
Is February a slow month for your business? Why not use the time productively to organize and get ready for spring. Here's a checklist to help you!
Don't let Yelp get you down! Learn the ONE thing you can do to get rave reviews and download my free Yelp Help cheatsheet to help you navigate best practices for taking control of your online reputation. Click here
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