Locally owned businesses are hot! Thanks to a decade of shop small messages, consumers are better understanding the positive impact shopping small can have on their community.
You can capitalize on the momentum by actively participating in Small Business Saturday.
According to the 2018 Small Business Saturday Consumer Insights Survey, produced by American Express and NFIB, 104 million shoppers spent a record high of $17.8 billion on Small Business Saturday last year. But there’s an even more important reason than one days sales for making this “holiday” your own. According to a survey by Reliant Funding, a staggering 83 percent of customers say that Small Business Saturday encourages them to support a local business year-round.
So if you’re a locally owned retail or restaurant, stay out of the Black Friday fray and go all in on November 30th on the holiday designed just for you!
1. Start here
Go to the American Express website to claim your free collateral and business listing. https://www.americanexpress.com/us/small-business/shop-small/studio?intlink=us-mer-sbrc-sbs-studio
2. Create special offers designed to bring customer in – and return.
Deep discounts aren’t always in the best interest of small businesses so create innovative opportunities designed to get customers in for the event AND bring them back again on a later date.
For every $100 you spend get a $20 gift certificate to use later.
Triple rewards points to your loyalty members (and anyone who signs on)
on Small Business Saturday.Restaurant -purchase a meal and receive a gift certificate for use on your next visit.
Salon/spa - Pre-book your December appointment and get a free blowout or mini massage in January.
A free gift with purchase.
Make a charitable donation for every purchase
Free service with purchase (for example, if a customers buys $250 in
clothing, they can make an appointment to come back in for a free styling session.
If you do want to discount, think about limiting sales to certain items or category or items or certain day parts. Remember, you don’t have to put your entire store on sale or compete with Walmart to be successful. Create offers that resonate with your customers and make your store stand out!
3. Make it a special day
Make Small Business Saturday and festive and fun experience. Offer hourly raffles or deals, entertainment, and refreshments. Hide a toy or small gifts inside your store for visitors to find. Show off your personality and your store far beyond the price tags.
4. Promote
Promote big and promote often! Post your event on your website, send multiple emails to your database and post on social media. Change your Facebook header to a Small Business Saturday message. Create a Facebook event so people can show interest. Use plenty of in-store signage. Let people know your store or restaurant is THE place to be on Small Business Saturday.
And most importantly, deliver your personal backstory. Let people know more about you, your commitment to the community and why you love what you do. It helps customers feel good about buying from you.
5. Collaborate and co-promote
If your center has a number of locally-owned businesses, pull them together to make a bigger impact by cross-promoting the entire group of small businesses ready, willing and able to service customers on Small Business Saturday.
November 30th is your opportunity to bring your small business front and center as an important part of the community and one people can feel good about patronizing!
Until next time, remember…
You can do this!
Angel