Mother’s Day spending in 2019 set a chart topping record at $25 billion! While we can’t guarantee sales will be quite as robust in this very strange year, this important holiday can add some additional revenue to your bottom line, if you prepare and market properly.
Social
Even if you’re not open for sales, you should still take advantage of the holiday to community in a heartfelt way with your tribe.
Creatively connect with your followers. Here are some ideas.
Ask kids to write short love letters to or make homemade cards or create ways to thank mom (i.e. chalk drawings on the driveway) for their moms and post to your page
Post photos of famous TV moms for identification and discussion
Ask mom’s to post their favorite photos from pregnancy
Tik Tok asked people to re-create a favorite old family photo with amazing results.
You can do the same.
All these ideas can be the basis for competition and prizes, from awarding a prize to the entry with the most “likes” to choosing random winners. Use the time leading up to Mother’s Day to engage your audience and offer a sweet distraction.
Looking forward
There will be a time when we can go to the theater, a concert or a restaurant again! So don’t limit your Mother’s Day offerings to what’s available today. Use the holiday to create “Future Fun” packages. Bundle together dinner and a movie for a future date. In doing so, you are starting to rebuild your in-store business at a later date while generating cash flow now.
Product sales
Just as there are moms with a million different interests, there are a million different gift ideas, so no business is really exempt from potential Mother’s Day sales. Your best opportunity here is to create bundles and packages that have a “wow” factor and a higher average value. For the crafty mom (glue guns, fabric and sewing notions) to handy moms (tool kits) to podcast/blogger mom (mics and software) and healthy mom (gym equipment). This list even extends to home décor and gift shops to set up virtual meetings with interior designers. Aren’t we all ready to decorate after 6 weeks at home?
Be clever and add wine or balloons to the bundles or even hard-to-find sanitization products as a special nod to these unusual times.
Even if you don’t have an ecommerce site, post your best bundles on social media and link to PayPal or take credit cards by phone.
Spas and Salons
Personal services have always enjoyed a big bump in sales for Mother’s Day and this year should be no exception. Again, create product and service bundles to increase average sale with value-add gift certificates to encourage in-store visits later on.
Restaurants
In addition to special brunch and dinner menus, add picnic and grilling options and consider fun packaging for delivery like picnic baskets with napkins, bouquets made out of napkins, DIY card kits for the kids to make – anything that will make the day special.
Encourage pre-orders by eliminating delivery charges for ordering 24 hours in advance.
Start promoting now
Although these sales tend to be more last minute, it’s important to keep your offerings front and center while they’re making their decisions. Keep in mind that you are still competing for market share so It’s a wonderful time to be creative and timely.
Until next time remember,
You can do this!
Angel