People don’t want more choices. They just want what they want!
One of the most common mistakes I see with small retailers is the failure to analyze sales revenue. They may know top line sales and bottom line profits, but don’t take the time to understand the exact composition of sales. Learn how tracking Key Performance Indicators can help you find extremely important -and easy- ways to increase revenue.
While you're chasing after the millennials, you might just be missing out on big boomer bucks!