According to the U.S. Small Business Administration, there are more than 28 million small businesses in the U.S. employing more than 56 million people. These locally owned businesses add vibrancy to the economy and contribute more than three times more money per dollar of sales back to their local economy than national chains. You should be proud and March 29th, National Mom and Pop Business Owner’s Day is a great opportunity to share your accomplishments.

Here are some promotional ideas to help drive business and build awareness of your unique contributions to the community.

1. Tell your story
Use the day, week or the entire month of March to tell the story of you and your business. Use social media, email and even in-store signage to tell people why you started your business and what ownership has done for you and your family (i.e. allowed you to spend more time with your kids, pursue your passion, secure your future, etc.) Be sure to add your local contributions from creating jobs to participation with local charities and organizations. Make it personal!

2. Ask for some love
Offer customers post it notes and markers to write something they love about shopping or dining with you. Create a special wall or window space for them to stick their notes and leave them there for the month for all to see. Take it up a notch by taking photos of your customers in front of the “wall of love” and post those on social media.

3. Turn the tables
In celebration of Mom and Pop Business Owners Day, create a customer appreciation benefit. Whether is a discount, free gift or a VIP party, let your customers know how much you love them.

Owning a small business isn’t easy so enjoy the chance to allow customers and prospects alike to be a part of and appreciate your success!

Until next time remember,
You can do this!
Angel